Follow these steps to create a new Google Ads audience for the audience exclusion.
Login to your Google Ads Account
Navigate to Tools and Settings (1) → Audience Manager (2) in the main navigation bar
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Click on Segments (1) and then onthe Add (2) button
Select Website Visitors from the drop-down
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Name your audience and select (F0_Negative_Audience (1))
Select the appropriate tag (F0 Google Ads Tag (2)) that you also used in order to fire the custom event in GTM together with your Google Ads Remarketing Tag.Under the section Visited Page Tag
Learn more: Implement Google Ads Tag in Google Tag Manager
In the Visited Page section select the F0Event-Google Ads (3) in the drop-down.
You should furthermore extend the membership duration to the maximum value of 540 days . (4)
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Click on Create Segment |
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