In Google Analytics (GA4) you can create segments that can be used within Google Analytics (GA4) to filter reports, and you can create audiences. Segments can also be made usable as an audience. The setup of segments and audiences works very similar, there are just different entry points.
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1. Create Segments
Follow these steps to create segments in Google Analytics (GA4) for the visualization of bot and / or low-quality traffic in your reports.
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Next StepsIn the next steps, you can create Negative Audience lists for your channels. Please have a look at our setup guides: Facebook Business Manager Setup → DV360 & Campaign Manager Setup → |
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