fraud0 Events
fraud0 generates an one event per traffic type (e.g. for invalid traffic or low-quality website user). This event is then will be available in the Google Tag Manager for the Trigger creation.
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f0_event_invalid_trafficf0_event_low_quality_trafficfraud0 (f0_bot_traffic, f0_traffic_quality)
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Setup Trigger in Google Tag Manager
Go to your Google Tag Manager Workspace
Navigate to Triggers (1) and click New (2) in the top-right corner
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Select All Custom Events (3)in theThis trigger fires on section
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Click on Save |
Setup Variables in GTM
Now click on Variables, scroll down to User-Defined Variables and click New.
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Then click on the Variable Configuration field and choose in the now opened overlay the variable type Data Layer Variable.
Give the variable a proper name (“F0 Variable”), enter “f0_bot_traffic” in the Data Layer Variable Name field and Save the configuration.
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Repeat the same steps again for the parameter “f0_traffic_quality”.
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Next StepsIn the next steps, you have to create Negative Audience lists for your channels. Please have a look at our setup guides: Facebook Business Manager Setup → |
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Need support?Do you still have questions or require further details? Contact our support team for assistance! |