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This guide helps you to connect fraud0 with your Google Analytics (GA4) account. This step set up is optional.

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We would like to point out that google Analytics is randomly filtering out some IVT traffic and the google Analytics tag usually fires AFTER consent - both can lead to different numbers in your google Analytics and the fraud0 interface

There are a total of 4 steps you need to take to display unwanted traffic in Google Analytics:

  1. Implement Google Analytics (GA4) Tag in Google Tag Manager →

  2. Create Custom Dimension in Google Analytics (GA4) →

  3. Check the custom event in Google Analytics (GA4) →

  4. Create segments and audiences for bot- and/or low-traffic exclusion in Google Analytics (GA4) →

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