Follow these steps to create a new Google Ads audience for the audience exclusion.
Login to your Google Ads Account
Navigate to Tools and Settings (1) → Audience Manager (2) in the main navigation bar
...
Click on Segments (1) and then onthe Add (2) button
Select Website Visitors from the drop-down
...
Name your audience and select the appropriate tag (F0_Negative_Audience (1))
Within Actions click on Refine Action
Extend the Action “Web page visit”to the maximum value of 540 days (2)
Select the appropriate tag (F0 Google Ads Tag (2)) that you also used in order to fire the custom event in GTM together with your Google Ads Remarketing Tag.Under the section Visited Page select the F0Event-
Learn more: Implement Google Ads Tag in Google Tag Manager
Select the F0flag (3) in the drop-down .
You should furthermore extend the membership duration to the maximum value of 540 days. Click on Create Segment
...
and set ist to equals 1
...
| Tip |
|---|
Click on Create Segment |
...
| Panel | ||||||||
|---|---|---|---|---|---|---|---|---|
| ||||||||
Next Step |
...
| Panel | ||||||||
|---|---|---|---|---|---|---|---|---|
| ||||||||
Need support?Do you still have questions or require further details? Contact our support team for assistance! |