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  • Click on Create audience

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  • Name your Audience “F0(F0_Negative Audience”, select Remarkting list Audience (1))

  • Select Remarkting list (2) in the Type section and click Next (3)

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  • Select the UET Tag you implemented on the website. Under Whom to add to your audience select Custom Events and type in the data below:

Category

equals

fraudlowquality

Fraud0BotTraffic

Action

equals

F0Event-Bing

Label

equals

detection

Value

equal to

1

  • Copy and paste the same names into the code

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You need this code to complete the GTM implementation.

  • Extend the Membership duration to 90 days

Tip

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Save the audience

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Next Step

Exclude fraud0 Audience from your Microsoft campaigns →

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