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This page shows you, how to implement the Floodlight Counter Tag via Google Tag Manager. This Tag is needed to create a new DV360 audience for the audience exclusion.

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  • Within the Tag Configuration section select Custom HTML Floodlight Counter. The Custom HTML Floodlight Counter Template will open next.

There is also a Microsoft Advertising Universal Event Tracking Template, but we recommend using the Custom HTML method.

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  • Give your tag a name (F0 Bing Floodlight Tag) and paste your tracking code from the Microsoft UET tag into the HTML field. You will get the tracking code in the audience creation process described below.enter the information from your Campaign Manager 360 account: https://support.google.com/tagmanager/answer/6107168

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  • Choose Counting Method Standard

  • In the Triggering section you need to assign the F0 Triggeryou have created before.

Tip

Save the configuration

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Next Step

Create new audience in Microsoft Ads →

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