Page Comparison

For further information about how the fraud0 default Channels will be created please have a look at the following logicmore details on the creation of fraud0 default channels, please refer to the logic outlined below:

Direct

Sessions have no referrers outside of the domain where the script is running, no UTM sources are specified and there are no tracking Ids IDs (gclid, fbclid, etc).

Google Ads

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A utm_source of “google-shopping” or “dv360” is excluded.

Google Shopping

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• A li_fat_id tracking parameter

• A utm_source of “linkedin”

TikTok

A utm_source of “tiktok” is present.

Criteo

A utm_source of “criteo” is present.

The Trade Desk

A utm_source of “ttd” or “TTD” is present.

RTB House

A utm_source of “rtbhouse” or “rtb_house

DV360

A utm_source of “dv360” or “DV360” is present.

Emarsys

A utm_source of “emarsys” or “emarsys_auto” or “emarsys_manual” is present.

Parcellab

A utm_source of “parcellab” is present.

MSN

A utm_source of “msn” or “msn,bing” is present.

Awin

A utm_source of “awin” is present.

Newsletter

A utm_source includes one of: 

• “newsletter”

• “erinnerungsservice_newsletter”

• “verlag_newsletter”                                    

• “shop_newsletter”

• “red_newsletter”

• “email-job-newsletter-postnewtab”

• “bonline_newsletter”

Idealo

A utm_source includes one of:

• “idealo”

• “idealo.de ”

• “idealo_fb”

• “idealo_de”

• “idealo_at”

• “idealo-at”

SEO

No utm_source or tracking id is present, and the referrer includes one of:

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Additional channels are automatically present based on the provided UTM parameters.

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