Implement Google Analytics (GA4) Tag in Google Tag Manager

This page shows you, how to implement the Google Analytics Tag (Universal Analytics) via Google Tag Manager.

• Go to your Google Tag Manager Workspace

• Navigate to Tags (1) and click New (2) in the top-right corner

• Within the Tag Configuration section select Google Analytics: GA4 Event

• Give your tag a name (e.g. GA4 - Event - fraud0 (1)) and select your GA4 Configuration Tag (2) (here: “GA4 - config”)

• Use “fraud0” (3) as Event Name

• Add a new row in the User Properties section (4) and type in

  • “fraud0_traffic_status” in the Property Name column and

  • “{{dlv - f0_bot_traffic}} | {{dlv - f0_traffic_quality}}” below Value

• The code above makes sure you get the Value dynamically filled with the values previously defined.

• In the Triggering section you need to assign the F0 Trigger (5) you have created before