fraud0 Events
fraud0 generates an event per traffic type (e.g. for invalid traffic or low-quality website user). This event is then available in Google Tag Manager for the Trigger creation.
Naming Convention: All fraud0 events begin with f0_event_ and are then further specified with an additional dimension. Currently, there are two events available for usage:
f0_event_invalid_trafficf0_event_low_quality_traffic
Setup Trigger in Google Tag Manager
Go to your Google Tag Manager Workspace
Navigate to Triggers (1) and click New (2) in the top-right corner
Select Custom Event from the trigger type list
Name your Trigger F0 Trigger
Choose Custom Event (1) as the Trigger Type
Choose your Event Name (2)
f0_event_invalid_trafficf0_event_low_quality_trafficf0_event_.*
You can set up two individual triggers (one for f0_event_low_quality_traffic and one for f0_event_invalid_traffic) or use the regex match f0_event_.* in the Event Name to combine both events in one trigger.
Please make sure to check Use regex matching if you want to use the wildcard event name.
Select All Custom Events (3) in the This trigger fires on section
Click on Save
Next Steps
In the next steps, you have to create Negative Audience lists for your channels. Please have a look at our setup guides:
Facebook Business Manager Setup →
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