Follow these steps to create a new Microsoft Ads audience for the audience exclusion.
Click on the Audiences item in the main menu under Shared Library
Click on Create audience
Name your Audience (F0_Negative Audience (1))
Select Remarkting list (2) in the Type section and click Next (3)
Select the UET Tag you implemented on the website. Under Whom to add to your audience select Custom Events and type in the data below:
Category | equals | Fraud0BotTraffic |
Action | equals | F0Event-Bing |
Label | equals | detection |
Value | equal to | 1 |
Copy and paste the same names into the code
You need this code to complete the GTM implementation.
Extend the Membership duration to 90 days
Save the audience
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