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This page shows you, how to implement the Facebook Business Manager Tag via Google Tag Manager. This Tag is needed to create a new Facebook audience for the audience exclusion.


  • Within the Tag Configuration section select Discover more tag types in the Community Template Gallery.

  • Search for “Facebook”. In this implementation guide, we will use the Facebook Pixel by facebookarchive template. Click on it and the Facebook Pixel Template will open next.

  • Give your Tag a name (F0 FB Tag (1)) and enter your Facebook Pixel ID (2)

  • Under Event Name → Custom define the custom event F0Event-FB (3). The event will show up in the Facebook Business Manager as soon as the tag was fired once together with the custom event.

  • In the Triggering section you need to assign the F0 Trigger (4) you have created before.

Save the configuration



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