Create new Floodlight activity

• Login to your account

• Navigate to an advertiser

• Click the Floodlight tab in the left navigation panel and select Activities

• Click the + Floodlight activity button

• Name the Floodlight activity

• Select Counter as the type and then click on Activity group

• Select one if you have already set up an activity group for fraud tracking, otherwise choose a unique name for the new group e.g. “Fraud0” and click on create new

• Enter a group Tag string, which the Floodlight servers use to identify the activity group, e.g. fraud0.

• Click Create

• Define an Activity Tag String at the end of the configuration settings and click on save.

Campaign Manager 360 adds the Floodlight activity group to the table and you can now build an audience based on the activity.

Please find more detailed information on Activity groups and Floodlight activities in the Google Helpcenter:

• Create a Floodlight activity group - Search Ads 360 Help (google.com)

• Create Floodlight activities and tags - Campaign Manager 360 Help (google.com)