Follow these steps to create a new Google Ads audience for the audience exclusion.
Login to your Google Ads Account
Navigate to Tools and Settings → Audience Manager in the main navigation bar
Click on Segments and then on the Add button
Select Website Visitors from the drop-down
Name your audience and select the appropriate tag that you also used in order to fire the custom event in GTM together with your Google Ads Remarketing Tag.
Under the section Visited Page select the F0Event-Google Ads in the drop-down.
You should furthermore extend the membership duration to the maximum value of 540 days. Click on Create Segment
0 Comments