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Follow these steps to create a new Google Ads audience for the audience exclusion.

  • Login to your Google Ads Account

  • Navigate to Tools and Settings → Audience Manager in the main navigation bar

  • Click on Segments and then on the Add button

  • Select Website Visitors from the drop-down

  • Name your audience and select the appropriate tag that you also used in order to fire the custom event in GTM together with your Google Ads Remarketing Tag.

  • Under the section Visited Page select the F0Event-Google Ads in the drop-down. 

  • You should furthermore extend the membership duration to the maximum value of 540 days. Click on Create Segment

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