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Follow these steps to create a new Microsoft Ads audience for the audience exclusion.

  • Click on the Audiences item in the main menu under Shared Library

  • Click on Create audience

  • Name your Audience “F0_Negative Audience”, select Remarkting list and click Next

  • Select the UET Tag you implemented on the website. Under Whom to add to your audience select Custom Events and type in the data below:

Category

equals

fraudlowquality

Action

equals

F0Event-Bing

Label

equals

detection

Value

equal to

1

  • Copy and paste the same names into the code

You need this code to complete the GTM implementation.

  • Extend the Membership duration to 90 days

  • Click on Save

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