Implement fraud0 Conversion Tag via Google Tag Manager (GTM)

Step 1: Get your fraud0 Conversion Tag code

The Conversion Tag enables us to fine-tune our detection algorithms, by tagging sessions that lead to a conversion we can detect false-positives, i.e. when a session marked as a bot performs an action only a real user would do. Please place the Conversion Tag on your confirmation pages, e.g. payment confirmation page.

• Login to your fraud0 Dashboard

• Navigate to Implementation

• You can find the code in the Conversion Tag section

• Copy the code

The code looks like this:

<script type="text/javascript">
fraud0 = window.fraud0 || [];
fraud0.push([1]);
</script>

Step 2: Add a new tag in Google Tag Manager

• Go to your Google Tag Manager Workspace

• Navigate to Tags (1) and click New (2) in the top-right corner

• Name the new tag F0 Conversion Tag

• Open Tag Configuration and select Custom HTML

• Paste your code from Step 1 into the HTML field (1)

• Check Support document.write (2)

• Set Tag firing priority to 800 (3) in Advanced Settings

• Set Triggering to the equivalent purchase trigger from your website (e.g. a trigger based on your confirmation page or a specific purchase event)