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Follow these steps to exclude the fraud0 Audience, you created in the previous step.


  • Login to your Google Ads Account

  • Select the campaign you want to exclude the fraud0 audience from

Pro tip: with the Google Ads Editor you can apply the audience exclusion to more than one campaign at the same time.

  • When you have selected the campaign, go to Audiences (1) Edit Exclusions (2)

  • Search for the F0_Negative Audience and select it

Click Save → You did it!
From now on, fake and low-quality traffic will be excluded from your Google Ads campaigns and your ad budget is protected.


Next Steps

In the next steps, you can create Negative Audience lists for your other channels. Please have a look at our setup guides:

Facebook Business Manager Setup →

DV360 & Campaign Manager Setup →

Microsoft Ads / Bing Ads Setup →


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