Create a new audience in Google Ads

Follow these steps to create a new Google Ads audience for the audience exclusion.

• Login to your Google Ads Account

• Navigate to Tools and Settings (1) → Audience Manager (2) in the main navigation bar

• Click on Segments (1) and then on the Add (2) button

• Select Website Visitors from the drop-down

• Name your audience (F0_Negative_Audience (1))

• Select the appropriate tag (F0 Google Ads Tag (2)) that you also used to fire the custom event in GTM together with your Google Ads Remarketing Tag

• In the Visited Page section select the F0Event-Google Ads (3) in the drop-down

• You should furthermore extend the membership duration to the maximum value of 540 days (4)