DataLayer events
- Florian Loretan (Unlicensed)
- Katrin Simbeck-Braun
- Denis Kargl (Unlicensed)
- Hannes Bretnütz
Owned by Florian Loretan (Unlicensed)
Fraud0 creates one DataLayer event which can be used for a GTM setup but also for other tag managers as well as own logic (e.g., use personalized website services only for real users):
For both - bot and human traffic - a fraud0 event is triggered, providing information about bot traffic:
{
event: 'fraud0',
f0_bot_traffic: 'no',
}Â
Bot Traffic can have the following values:
no = human user
yes = bot user
Â
* In general, our invalid traffic detection works very well and reliably. In 99% of cases, the traffic can be clearly assigned. Nevertheless, it is possible that the status of the event can change afterwards if further checks clearly indicate that a change of the bot status is required.
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