Versions Compared

Key

  • This line was added.
  • This line was removed.
  • Formatting was changed.

fraud0 Event

fraud0 generates one main event fraud0 which will be available in the Google Tag Manager and may be used for Data Layer Variables and Trigger creation. Please find a more detailed description on the fraud0 event here.

Code Block
languagenone
{
   event: 'fraud0',
   f0_bot_traffic: 'no',
   f0_traffic_quality: 'standard',
}

...

1. Setup Variables in GTM

...

  • Click on the Variable Configuration field and choose in the now opened overlay the variable type Data Layer Variable

  • Name your variable

    Anchor
    Variable-Name
    Variable-Name
    DLV F0 (or use your own naming convention)

  • Choose the Data Layer Variable Name (2)

    • f0_bot_traffic

...

Tip

Click on Save

...

2. Setup Trigger in Google Tag Manager

  • Navigate to Triggers (1) and click New (2) in the top-right corner

...

  • Select Custom Event from the trigger type list

...

  • Name your Trigger

    Anchor
    isMissingRequiredParameterstrueF0-Trigger
    F0-Trigger
    F0 Trigger (or use your own naming convention)

  • Choose Custom Event (1) as the Trigger Type

  • Choose the Event Name (2)

    • fraud0

  • Select Some Custom Events (3)and set the conditions:

    • Choose the “DLV” configured in Step 1 (when using our naming convention: DLV_f0_bot_traffic)

    • “equals”

    • “yes”

...

Panel
panelIconId27a1
panelIcon:arrow_right:
panelIconText➡️
bgColor#E3FCEF

Next Steps

In the next steps, you have to create Negative Audience lists for your channels. Please have a look at our setup guides:

Google Ads Setup →

Facebook Business Manager Setup →

DV360 & Campaign Manager Setup →

Microsoft Ads / Bing Ads Setup →

...

Panel
panelIconId1f4ac
panelIcon:speech_balloon:
panelIconText💬
bgColor#EAE6FF

Need support?

Do you still have questions or require further details? Contact our support team for assistance!

Send us an email →