Fraud0 currently creates up to three DataLayer events which can be used for a GTM setup but also for other tag managers as well as own logic (e.g., use personalized website services only for real users). To keep it simple, we would advise you to For all new setups please use thefraud0
event only and skip as the first two other events are deprecated:
When a bot is detected, the
f0_event_invalid_traffic
event is triggered (deprecated):Code Block { event: 'f0_event_invalid_traffic' }
When a low-quality user is detected, the
f0_event_low_quality_traffic
event is triggered (deprecated):Code Block { event: 'f0_event_low_quality_traffic' }
In all cases, the a
fraud0
event is triggered, combining both invalid and low-quality providing information about bot traffic:Code Block language none { event: 'fraud0', f0_bot_traffic: 'no', f0_traffic_quality: 'standard', }
Info |
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Traffic Quality can have the following values: low = low possibility of a conversion standard = no specific probability high = a high possibility of a conversion (e.g. user was in the checkout process) |