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There are two ways this works:
Using Via the google Ads API IP addresses will be automatically blocked once set up. Furthermore, using your tag manager, Negative Audience groups are automatically created. These allow you to automatically exclude fake traffic on all channels such as Google Ads, Facebook, DV360, Microsoft Ads and many more.
Thanks to our analytics suite, you can see exactly where fraudulent and low-quality traffic is coming from and react accordingly. For example, you can shift your advertising budget to campaigns that show more human traffic.