How does fraud0 work?

fraud0 monitors your campaigns 24/7 and delivers comprehensive analytics on traffic quality to enhance your marketing strategies.

Our core strategy centers on traffic segmentation, leveraging our proprietary flags to identify and prioritize channels and campaigns that draw real engagement. Complementing this, we apply IP blocking in Google Ads as well as “user” blocking through Google Tag Manager, forming Negative Audience groups to screen out invalid traffic on platforms including Google Ads, Facebook, DV360, and Microsoft Ads. Aware of IP or user blocking's constraints due to dynamic IP changes, we emphasize our main focus on connecting with genuine audiences. This two-pronged approach not only reduces invalid traffic exposure but also boosts authentic engagement, optimizing your marketing spend and elevating ROI.