In Google Analytics (GA4) you can create segments that can be used within Google Analytics (GA4) to filter reports, and you can create audiences. Segments can also be made usable as an audience. The setup of segments and audiences works very similar, there are just different entry points.
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1. Create
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Segment
Follow these steps to create segments a segment in Google Analytics (GA4) for the visualization of bot and / or low-quality invalid traffic in your reports.
Go to your Google Analytics Account
Navigate to Explore (1) in the left-hand navigation menu and open an existing exploration, or start with a blank exploration
Click on the “+” (plus icon) next to Segments (2)
In the overlay titled “Build new segment” click on User Segment (3)
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Now you can create the following three segmentssegment:
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F0 segment for
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invalid traffic
Give your audience a proper name (e.g. “F0 segment for bot traffic” (1))
(2): Select the “fraud0_traffic_status” parameter in the menu (below Dimensions → Custom → User scoped) and add the condition “contains” “yes” (do not check “at any point”)
(3): Click on Add group to exclude, select again the “fraud0_traffic_status” parameter in the menu and add the condition “contains” “no” (do not check “at any point”)
Optionally, you do have the possibility to directly build an audience out of this segment by checking the Build an audience option (4). If you decide to do this, set the Membership Duration to Set to maximum limit
Click on Save (5)
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2. F0 segment for low-quality traffic exclusion
Give your audience a proper name (e.g. “F0 segment for low-quality traffic” (1))
(2): Select the “fraud0_traffic_status” parameter in the menu (below Dimensions → Custom → User scoped) and add the condition “contains” “low” (do not check “at any point”)
Click on Save and apply (3)
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3. F0 segment for invalid traffic
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Give your audience a proper name (e.g. “F0 segment for invalid traffic” (1))
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(2): Select the “fraud0_traffic_status” parameter in the menu (below Dimensions → Custom → User scoped) and add the condition “contains” “yes” (do not check “at any point”)
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(3): Click on OR, select again the “fraud0_traffic_status” parameter in the menu and add the condition “contains” “low” (do not check “at any point”)
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Set the Membership Duration to Set to maximum limit
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The three This new segments segment can now be used within the Exploration to filter the visualized data. |
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2. Create
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Audience
Follow these steps to create audiences an audience in Google Analytics (GA4) for the visualization of bot and / or low-quality invalid traffic in your reports.
Go to your Google Analytics Account
Click on the Settings symbol in the lower-left corner and then on Audiences within the Property settings
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Another overlay opens and provides you with the possibility to create the following three audiences:
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F0 Audience for
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invalid traffic
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Give your audience a proper name (e.g. “F0 audience for bot traffic exclusion” (1))
(2): Select the “fraud0_traffic_status” parameter in the menu (below Dimensions → Custom → User scoped) and add the condition “contains” “yes” (do not check “at any point”)
(3): Click on Add group to exclude, select again the “fraud0_traffic_status” parameter in the menu and add the condition “contains” “no” (do not check “at any point”)
Set the Membership Duration to Set to maximum limit (4)
Click on Save (5)
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2. F0 Audience for low-quality traffic exclusion
Give your audience a proper name (e.g. “F0 audience for low-quality traffic exclusion” (1))
(2): Select the “fraud0_traffic_status” parameter in the menu (below Dimensions → Custom → User scoped) and add the condition “contains” “low” (do not check “at any point”)
Set the Membership Duration to Set to maximum limit (3)
Click on Save (4)
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3. F0 Audience for invalid traffic
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Give your audience a proper name (e.g. “F0 audience for invalid traffic” (1))
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(2): Select the “fraud0_traffic_status” parameter in the menu (below Dimensions → Custom → User scoped) and add the condition “contains” “yes” (do not check “at any point”)
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(3): Click on OR, select again the “fraud0_traffic_status” parameter in the menu and add the condition “contains” “low” (do not check “at any point”)
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Click on Save (5)
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The new audiences audience will start with collecting data and accumulating users who meet the conditions from that point onward.
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Next StepsIn the next steps, you can create Negative Audience lists for your channels. Please have a look at our setup guides: Facebook Business Manager Setup → DV360 & Campaign Manager Setup → |
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