Criteo Setup

This functionality is not available for trial customers

This guide helps you to connect fraud0 with your Criteo account.

1. Contact your Criteo Account Manager

Please request a Tag for Audience Exclusion from your Criteo account manager (the exclusion should be set globally for all campaigns).

Here is an example of what the tag could look like:

<script type="text/javascript">
window.criteo_q = window.criteo_q || [];
window.criteo_q.push(
     { event: "setAccount", account: xxx },
     { event: "viewItem", item: "#ProductID#", userinfos:"frauduser" }
);
</script>

Please note

There are different tags from Criteo. Please use the one provided by your account manager.

2. Implement Tag in Google Tag Manager

Go to your Google Tag Manager Workspace
Navigate to Tags (1) and click New (2) in the top-right corner

Within the Tag Configuration section select Custom HTML. The Custom HTML Template will open next.

Give your tag a name (F0 Criteo) and paste your tracking code from the Microsoft UET tag into the HTML field. You will get the tracking code in the audience creation process described below.
In the Triggering section you need to assign the F0 Trigger you have created before.

Learn more: Setup fraud0 Google Tag Manager (GTM) event-based Trigger

3. Add an exclusion for your already existing Criteo Tag

For your already existing Criteo Tag in Google Tag Manager, please add an exclusion for the fraud0 trigger – otherwise the exclusion will not work.

After 7 days, please double-check with your Criteo account manager whether events for Audience Exclusion are collected.