Fraud0 at the moment creates three DataLayer events:
...
When a bot is detected, the f0_event_invalid_traffic event is triggered (deprecated):
| Code Block |
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{ event: 'f0_event_invalid_traffic' } |
...
When a low quality user is detected, the f0_event_low_quality_traffic event is triggered (deprecated):
| Code Block |
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{ event: 'f0_event_low_quality_traffic' } |
...
one DataLayer event which can be used for a GTM setup but also for other tag managers as well as own logic (e.g., use personalized website services only for real users):
For both - bot and human traffic - a fraud0 event is triggered, providing information about bot traffic:
| Code Block | ||
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{
event: 'fraud0',
f0_bot_traffic: 'no |
...
',
} |
Traffic Qualityhigh = a high possibility of a conversion (e.g. user was in checkout process / warenkorb)
| Info |
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Bot Traffic can have the following values: |
low = low possibility of a conversion
standard = undecided low or high
no = human user yes = bot user |
* In general, our invalid traffic detection works very well and reliably. In 99% of cases, the traffic can be clearly assigned. Nevertheless, it is possible that the status of the event can change afterwards if further checks clearly indicate that a change of the bot status is required.
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Do you still have questions or require further details? Contact our support team for assistance! |