Page Comparison

fraud0

...

Event

fraud0 generates one main event fraud0 which will be available in the Google Tag Manager and can may be used for Data Layer Variables or and Trigger creation. Please find a more detailed description on the fraud0 events event here.

{
   event: 'fraud0',
   f0_bot_traffic: 'no',
  
f0_traffic_quality: 'standard',
}

...

1. Setup

...

Variables in GTM

• Go to your Google Tag Manager

...

• Go to your Google Tag Manager WorkspaceWorkspace

• Click on Variables (1), scroll down to User-Defined Variables and click New (2)

...

• Click on the Variable Configuration field and choose in the now opened overlay the variable type Data Layer Variable

• Name your variable

  Anchor
  Variable-Name Variable-Name

  DLV f0 (1) (or use your own naming convention)

• Choose the Data Layer Variable Name (2)

  • f0_bot_traffic

...

...

2. Setup Trigger in Google Tag Manager

• Navigate to Triggers (1) and click New (2) in the top-right corner

...

• Select Custom Event from the trigger type list
  

...

• Image Added

• Name your Trigger

  Anchor
  F0-Trigger F0-Trigger

  f0 Bot Traffic Trigger (or use your own naming convention)

• Choose Custom Event (1) as the Trigger Type

• Choose your the Event Name (2)

  • f0_event_invalid_traffic

  • f0_event_low_quality_traffic

  • f0_event_.*

...

Setup Variables in GTM

Now click on Variables, scroll down to User-Defined Variables and click New.

...

Then click on the Variable Configuration field and choose in the now opened overlay the variable type Data Layer Variable.

Give the variable a proper name (“F0 Variable”), enter “f0_bot_traffic” in the Data Layer Variable Name field and Save the configuration.

...

...

• • fraud0

• Select Some Custom Events (3)and set the conditions:

  • Choose the “DLV f0” configured in Step 1 (when using our naming convention: DLV_f0_bot_traffic)

  • “equals”

  • “yes”

...

...

...