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For most connections you will first need to use a GTM variable and a trigger. Please find a guide to create both here.

Info

To provide your connected advertising pixels with a more secure approach, please find an alternative guide to create the triggers here.

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Google Ads Setup →

Facebook Business Meta Ad Manager Setup →

DV360 & Campaign Manager CM 360 Setup →

Microsoft Ads / Bing Ads Setup Advertising

Criteo Setup →