Page Comparison

fraud0

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Event

fraud0 generates an event per traffic type (e.g. for invalid traffic or low-quality website user). This event is then available in Google Tag Manager for the Trigger creation.

Naming Convention: All fraud0 events begin with f0_event_ and are then further specified with an additional dimension. Currently, there are two events available for usage:

• f0_event_invalid_traffic

• f0_event_low_quality_traffic

one main event fraud0 which will be available in the Google Tag Manager and may be used for Data Layer Variables and Trigger creation. Please find a more detailed description on the fraud0 event here.

{
   event: 'fraud0',
   f0_bot_traffic: 'no',
}

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1. Setup Variables in GTM

• Go to your Google Tag Manager Workspace

• Click on Variables (1), scroll down to User-Defined Variables and click New (2)

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• Click on the Variable Configuration field and choose in the now opened overlay the variable type Data Layer Variable

• Name your variable

  Anchor
  Variable-Name Variable-Name

  DLV f0 (1) (or use your own naming convention)

• Choose the Data Layer Variable Name (2)

  • f0_bot_traffic

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2. Setup Trigger in Google Tag Manager

• Go to your Google Tag Manager Workspace

• Navigate to Triggers (1) and click New (2) in the top-right corner

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• Select Custom Event from the trigger type list
  

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• Image Added

• Name your Trigger

  Anchor
  F0-Trigger F0-Trigger

  f0 Bot Traffic Trigger (or use your own naming convention)

• Choose Custom Event (1) as the Trigger Type

• Choose your the Event Name (2)

  • f0_event_invalid_traffic

  • f0_event_low_quality_traffic

  • f0_event_.*

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• • fraud0

• Select Some Custom Events (3)and set the conditions:

  • Choose the “DLV f0” configured in Step 1 (when using our naming convention: DLV_f0_bot_traffic)

  • “equals”

  • “yes”

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