Setup Google Tag Manager (GTM) Variables & Trigger

fraud0 Event

fraud0 generates one main event fraud0 which will be available in the Google Tag Manager and may be used for Data Layer Variables and Trigger creation. Please find a more detailed description on the fraud0 event here.

{
   event: 'fraud0',
   f0_bot_traffic: 'no',
   f0_traffic_quality: 'standard',
}

1. Setup Variables in GTM

• Go to your Google Tag Manager Workspace

• Click on Variables (1), scroll down to User-Defined Variables and click New (2)

• Click on the Variable Configuration field and choose in the now opened overlay the variable type Data Layer Variable

• Name your variable DLV f0 Bot Traffic (or use your own naming convention)

• Choose the Data Layer Variable Name (2)

  • f0_bot_traffic

2. Setup Trigger in Google Tag Manager

• Navigate to Triggers (1) and click New (2) in the top-right corner

• Select Custom Event from the trigger type list

• Name your Trigger F0 Bot Traffic Trigger (or use your own naming convention)

• Choose Custom Event (1) as the Trigger Type

• Choose the Event Name (2)

  • fraud0

• Select Some Custom Events (3) and set the conditions:

  • Choose the “DLV” configured in #Variable-NameStep 1 (when using our naming convention: DLV_f0_bot_traffic)

  • “equals”

  • “yes”