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fraud0 Event

fraud0 generates one main event fraud0 which will be available in the Google Tag Manager and may be used for Data Layer Variables and Trigger creation. Please find a more detailed description on the fraud0 event here.

{
   event: 'fraud0',
   f0_bot_traffic: 'no',
}

1. Setup Variables in GTM

  • Click on the Variable Configuration field and choose in the now opened overlay the variable type Data Layer Variable

  • Name your variable DLV F0 (or use your own naming convention)

  • Choose the Data Layer Variable Name (2)

    • f0_bot_traffic

Click on Save


2. Setup Trigger in Google Tag Manager

  • Navigate to Triggers (1) and click New (2) in the top-right corner

  • Select Custom Event from the trigger type list

  • Name your Trigger F0 Trigger (or use your own naming convention)

  • Choose Custom Event (1) as the Trigger Type

  • Choose the Event Name (2)

    • fraud0

  • Select Some Custom Events (3) and set the conditions:

    • Choose the “DLV” configured in Step 1 (when using our naming convention: DLV_f0_bot_traffic)

    • “equals”

    • “yes”

Click on Save


Next Steps

In the next steps, you have to create Negative Audience lists for your channels. Please have a look at our setup guides:

Google Ads Setup →

Facebook Business Manager Setup →

DV360 & Campaign Manager Setup →

Microsoft Ads / Bing Ads Setup →


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