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  • Within the Tag Configuration section select Discover more tag types in the Community Template Gallery.

  • Search for “Facebook”. In this implementation guide, we will use the facebookincubator template. Click on it and the Facebook Pixel Template will open next.

  • Enter your Facebook Pixel ID

  • Under Event Name define the custom event „F0Event-FB“. The event will show up in the Facebook Business Manager as soon as the tag was fired once together with the custom event.

  • In the Triggering section you need to assign the F0 Trigger you have created before.
    Learn more: Setup fraud0 Google Tag Manager (GTM) event-based Trigger

  • Save the configuration