Follow these steps to create a new Facebook audience for the audience exclusion.
Login to your Facebook Business Manager Account
Click on the Audiences navigation item in the main menu
Click on Create Audience and then on Custom Audience
Select Website as custom audience source
Select your website audience tag from the source drop-down and increase the retention to 90 days. This indicates how long the user or bot is being re- or de-targeted.
Select your custom event from the All website visitors drop-down
Give your Audience a descriptive name, e.g. “F0_Negative Audience“
Save the audience
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