Go to your Google Tag Manager Workspace
Navigate to Tags and click New in the top-right corner
Within the Tag Configuration section select Custom HTML. The Custom HTML Template will open next.
There is also a Microsoft Advertising Universal Event Tracking Template, but we recommend using the Custom HTML method.
Give your tag a name (e.g. “F0 Bing Tag”) and paste your tracking code from the Microsoft UET tag into the HTML field. You will get the tracking code in the audience creation process described below.
In the Triggering section you need to assign the F0 Trigger you have created before.
Learn more: Setup fraud0 Google Tag Manager (GTM) event-based TriggerSave the configuration
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