Fraud0 creates one DataLayer event which can be used for a GTM setup but also for other tag managers as well as own logic (e.g., use personalized website services only for real users):
For both - bot and human traffic - a fraud0 event is triggered, providing information about bot traffic:
{
event: 'fraud0',
f0_bot_traffic: 'no',
}
Bot Traffic can have the following values:
no = human user
probably bot = is set if we determine the user to be a bot, but have not collected enough data yet to be certain about it.* This can be the case if we, for example, have only observed one page view within the session, and have not received any mouse movements yet.
yes = bot user
* In general, our invalid traffic detection works very well and reliably. In 99% of cases, the traffic can be clearly assigned. Nevertheless, it is possible that, from a technical point of view, an assignment is not fully possible. In all other cases, the status of the event will change to yes/ no as soon as we are certain.
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