Fraud0 at the moment creates three DataLayer events:
When a bot is detected, the
f0_event_invalid_traffic
event is triggered (deprecated):{ event: 'f0_event_invalid_traffic' }
When a low quality user is detected, the
f0_event_low_quality_traffic
event is triggered (deprecated):{ event: 'f0_event_low_quality_traffic' }
In all cases, the
fraud0
event is triggered, combining both invalid and low quality traffic:{ event: 'fraud0', f0_bot_traffic: 'no', f0_traffic_quality: 'standard', }
Traffic Quality can have the following values:
low = low possibility of a conversion
standard = no specific probability
high = a high possibility of a conversion (e.g. user was in checkout process)
0 Comments