Fraud0 at the moment creates three DataLayer events which can be used for a GTM setup but also for other tag managers as well as own logic (e.g. use personalized website services only for real users). To keep it simple we would advise you to use the fraud0
event only and skip the first two events:
When a bot is detected, the
f0_event_invalid_traffic
event is triggered (deprecated):{ event: 'f0_event_invalid_traffic' }
When a low quality user is detected, the
f0_event_low_quality_traffic
event is triggered (deprecated):{ event: 'f0_event_low_quality_traffic' }
In all cases, the
fraud0
event is triggered, combining both invalid and low quality traffic:{ event: 'fraud0', f0_bot_traffic: 'no', f0_traffic_quality: 'standard', }
Traffic Quality can have the following values:
low = low possibility of a conversion
standard = no specific probability
high = a high possibility of a conversion (e.g. user was in checkout process)
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