Implement Floodlight Counter Tag in Google Tag Manager

This page shows you, how to implement the Floodlight Counter Tag via Google Tag Manager. This Tag is needed to create a new DV360 audience for the audience exclusion.

• Go to your Google Tag Manager Workspace

• Navigate to Tags (1) and click New (2) in the top-right corner

• Within the Tag Configuration section select Floodlight Counter. The Floodlight Counter Template will open next.

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  Give your tag a name (F0 Floodlight Tag) and enter the information from your Campaign Manager 360 account: https://support.google.com/tagmanager/answer/6107168

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• Choose Counting Method Per Session

• In the Triggering section you need to assign the F0 Trigger you have created before.