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fraud0 generates one main event fraud0 which will be available in the Google Tag Manager and can may be used for Data Layer Variables or and Trigger creation. Please find a more detailed description on the fraud0 event here.

{
   event: 'fraud0',
   f0_bot_traffic: 'no',
   f0_traffic_quality: 'standard',
}

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1. Setup Variables in GTM

• Go to your Google Tag Manager Workspace

• Click on Variables (1), scroll down to User-Defined Variables and click New (2)

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• Click on the Variable Configuration field and choose in the now opened overlay the variable type Data Layer VariableGive the variable a proper name (“F0 Variable”), enter “f0_bot_traffic” in

• Name your variable DLV f0 Bot Traffic (or use your own naming convention)

• Choose the Data Layer Variable Name field and Save the configuration.

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Repeat the same steps again for the parameter “f0_traffic_quality”.

• (2)

  • f0_bot_traffic

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2. Setup Trigger in Google Tag Manager

• Navigate to Triggers (1) and click New (2) in the top-right corner

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• Name your Trigger F0 Bot Traffic Trigger (or use your own naming convention)

• Choose Custom Event (1) as the Trigger Type

• Choose your the Event Name (2)

  • fraud0

• Select Some Custom Events (3)in and set the conditions as shown below:

  • Choose the “DLV” configured in Step 1 (when using our naming convention: DLV_f0_bot_traffic)

  • “equals”

  • “yes”

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