Setup Google Tag Manager (GTM) Variables & Trigger

fraud0 Event

fraud0 generates one main event fraud0 which will be available in the Google Tag Manager and can be used for Data Layer Variables or Trigger creation. Please find a more detailed description on the fraud0 event here.

{
   event: 'fraud0',
   f0_bot_traffic: 'no',
   f0_traffic_quality: 'standard',
}

Setup Variables in GTM

• Go to your Google Tag Manager Workspace

• Click on Variables (1), scroll down to User-Defined Variables and click New (2)

• Click on the Variable Configuration field and choose in the now opened overlay the variable type Data Layer Variable

• Give the variable a proper name (“F0 Variable”), enter “f0_bot_traffic” in the Data Layer Variable Name field and Save the configuration.

Repeat the same steps again for the parameter “f0_traffic_quality”.

Setup Trigger in Google Tag Manager

• Navigate to Triggers (1) and click New (2) in the top-right corner

• Select Custom Event from the trigger type list

• Name your Trigger F0 Bot Traffic Trigger (or use your own naming convention)

• Choose Custom Event (1) as the Trigger Type

• Choose your Event Name (2)

  • fraud0

• Select Some Custom Events (3) in set the conditions as shown below