Page Comparison

fraud0 Event

fraud0 generates one main event fraud0 which will be available in the Google Tag Manager and can may be used for Data Layer Variables or and Trigger creation. Please find a more detailed description on the fraud0 event here.

{
   event: 'fraud0',
   f0_bot_traffic: 'no',
   f0_traffic_quality: 'standard',
}

...

1. Setup Variables in GTM

• Go to your Google Tag Manager Workspace

• Click on Variables (1), scroll down to User-Defined Variables and click New (2)

...

• Click on the Variable Configuration field and choose in the now opened overlay the variable type Data Layer VariableGive the variable a proper name (“F0 Variable”), enter “f0_bot_traffic” in

• Name your variable

  Anchor
  Variable-Name Variable-Name

  DLV f0 (1) (or use your own naming convention)

• Choose the Data Layer Variable Name field and Save the configuration.

...

Image Removed

Repeat the same steps again for the parameter “f0_traffic_quality”.

• (2)

  • f0_bot_traffic

...

...

2. Setup Trigger in Google Tag Manager

• Navigate to Triggers (1) and click New (2) in the top-right corner

...

• Select Custom Event from the trigger type list
  

...

• Image Added

• Name your Trigger

  Anchor
  F0-Trigger F0-Trigger

  f0 Bot Traffic Trigger (or use your own naming convention)

• Choose Custom Event (1) as the Trigger Type

• Choose your the Event Name (2)

  • fraud0

• Select Some Custom Events (3)in and set the conditions as shown below:

  • Choose the “DLV f0” configured in Step 1 (when using our naming convention: DLV_f0_bot_traffic)

  • “equals”

  • “yes”

...

...

...