How does fraud0 work?

fraud0 monitors your campaigns 24/7 and blocks non-human users from clicking on your ads.

There are two ways this works:

1. Via the google Ads API IP addresses will be automatically blocked once set up. Furthermore, using your tag manager, Negative Audience groups are automatically created. These allow you to automatically exclude fake traffic on all channels such as Google Ads, Facebook, DV360, Microsoft Ads and many more.

2. Thanks to our analytics suite, you can see exactly where fraudulent and low-quality traffic is coming from and react accordingly. For example, you can shift your advertising budget to campaigns that show more human traffic.

Related questions

• Page:
  Will the fraud0 script affect the website performance? (fraud0 Knowledge Center (old))

  • faq
• Page:
  I just implemented the script. Will invalid traffic now be automatically excluded? (fraud0 Knowledge Center (old))

  • faq
  • implementation
  • invalid
• Page:
  I have just signed up. What should I do next? (fraud0 Knowledge Center (old))

  • faq
  • implementation
• Page:
  How does fraud0 detect invalid traffic? (fraud0 Knowledge Center (old))

  • invalid
  • faq
• Page:
  Why does the TikTok channel possibly have a high amount of invalid traffic? (fraud0 Knowledge Center (old))

  • tiktok
  • social
  • advertising
  • faq
• Page:
  How are the fraud0 Channels created? (fraud0 Knowledge Center (old))

  • advertising
  • faq
  • channel
• Page:
  Why is data not the same as in Google Analytics? (fraud0 Knowledge Center (old))

  • faq
  • google-analytics
• Page:
  What are Invalid Traffic Types? (fraud0 Knowledge Center (old))

  • faq
  • invalid
• Page:
  How does fraud0 work? (fraud0 Knowledge Center (old))

  • faq
  • advertising
• Page:
  How "reversible" are the changes (Negative Audiences)? (fraud0 Knowledge Center (old))

  • faq
  • advertising
• Page:
  Is an implementation without Tag Manager also possible? (fraud0 Knowledge Center (old))

  • faq
  • implementation
  • tag-manager
• Page:
  Can I setup an additional main tag for a second domain? (fraud0 Knowledge Center (old))

  • faq
  • advertising
• Page:
  How can I contact customer support? (fraud0 Knowledge Center (old))

  • faq
  • support
• Page:
  Will this affect valid and converting users? (fraud0 Knowledge Center (old))

  • faq