Implement Microsoft Advertising Tag in Google Tag Manager
- Denis Kargl (Unlicensed)
- Hannes Bretnütz
This page shows you, how to implement the Microsoft Advertising Tag via Google Tag Manager. This Tag is needed to create a new Microsoft Ads audience for the audience exclusion.
Go to your Google Tag Manager Workspace
Navigate to Tags (1) and click New (2) in the top-right corner
Within the Tag Configuration section select Custom HTML. The Custom HTML Template will open next.
There is also a Microsoft Advertising Universal Event Tracking Template, but we recommend using the Custom HTML method.
Give your tag a name (F0 Bing Tag) and paste your tracking code from the Microsoft UET tag into the HTML field. You will get the tracking code in the audience creation process described below.
In the Triggering section you need to assign the F0 Trigger you have created before.
Save the configuration