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Google Analytics Setup – Universal Analytics (optional)

Google Analytics Setup – Universal Analytics (optional)

Owned by Denis Kargl (Unlicensed)
Last updated: Mar 28, 2024 by Hannes Bretnütz
1 min read

This functionality is not available for trial customers

This guide helps you to connect fraud0 with your Google Analytics (Universal Analytics) account. This set up is optional.

We would like to point out that google Analytics is randomly filtering out some IVT traffic and the google Analytics tag usually fires AFTER consent - both can lead to different numbers in your google Analytics and the fraud0 interface

There are a total of 3 steps you need to take to display invalid traffic in Google Analytics:

  1. Implement Google Analytics (UA) Tag in Google Tag Manager →

  2. Check the custom event in Google Analytics (UA) →

  3. Create new audience in Google Analytics (UA) →

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