Implement Google Analytics (GA4) Tag in Google Tag Manager

This page shows you, how to implement the Google Analytics Tag (Universal Analytics) via Google Tag Manager.

• Go to your Google Tag Manager Workspace

• Navigate to Tags (1) and click New (2) in the top-right corner

Open

• Within the Tag Configuration section select Google Analytics: GA4 Event

Open

• Give your tag a name GA4 - Event - fraud0 (1) and select your GA4 Configuration Tag (2) (here: “GA4_master_tag”)

• Use fraud0 as Event Name (3)

• Add a new row in the User Properties section (4) and type in

  • fraud0_traffic_status in the Property Name column and

  • {{DLV F0}} below Value

• The code above makes sure you get the Value dynamically filled with the values previously defined.

• In the Triggering section (5) you need to assign the F0 Trigger you have created before