After creating the new Floodlight activity, you can now create an audience based on Activities in Campaign Manager or DV360. The process is very similar in both tools.

Create an audience in DV360

• Login to your DV360 account

• Click on All Audiences (1) → New audience (2)

• Select Tag-based audience on the following screen

• Type in the Audience Name (F0_Negative Audience (1)) and select the Floodlight activity (2) you set up in the previous chapter

• Click on Save (3)

Create an audience in Campaign Manager

• Click on Audiences in the main navigation and create a New audience list

• Select Create a custom rule (1) under Audience Type and select the Floodlight activity (2) you set up in the previous chapter