Create a new audience in Google Ads

Follow these steps to create a new Google Ads audience for the audience exclusion.

• Login to your Google Ads Account

• Navigate to Tools and Settings (1) → Audience Manager (2) in the main navigation bar

Open

• Click on Segments (1) and then on the Add (2) button

• Select Website Visitors from the drop-down

Open

• Name your audience (F0_Negative_Audience (1))

• Within Actions click on Refine Action

• Extend the Action “Web page visit” to the maximum value of 540 days (2)

• Select the appropriate tag (F0 Google Ads Tag (2)) that you also used to fire the custom event in GTM together with your Google Ads Remarketing Tag

• Select the F0flag (3) in the drop-down and set ist to equals 1