Create new audience in Google Analytics (UA)

Follow these steps to create a new audience in Google Analytics for the audience exclusion.

Click on the Settings symbol (1) in the lower-left corner in Google Analytics and then on Audiences (2) in the Audiences Definition section within the Property settings

Please note

You need the Editor role for the property in which you want to create the audience.

Choose a View, which receives the F0-event (in most cases it will be your master view), in the first step Audience source
Click Next step

An overlay provides you now with the possibility to define the audience.
Set the Filter scope to Users and keep Include
Select Event Category as dimension, exactly matching as operator and F0flag as value
Click on Apply to save the configuration

You should furthermore extend the Membership duration to the maximum value of 540 days
Name your audience “F0_Negative Audience”
Click on Next step

Now select the destination(s), in which you want to use the newly created audience, by clicking on the “+ Add destinations” dropdown menu

Please note

You can’t change the destination account for Google Ads / Google Marketing Platform destinations after publishing.

Click Publish → You did it!
From now on, fake and low-quality traffic will be displayed within your Google Analytics view.