Implement Google Analytics (UA) Tag in Google Tag Manager

This page shows you, how to implement the Google Analytics Tag (Universal Analytics) via Google Tag Manager.

• Go to your Google Tag Manager Workspace

• Navigate to Tags (1) and click New (2) in the top-right corner

Open

• Within the Tag Configuration section select Google Analytics: Universal Analytics

Open

• Give your tag a name (e.g. UA - Event - fraud0 (1)) and choose Track Type Event (2)

• Name the value for Category “F0flag” (3) (or something similar) and use the built-in-variable {{Event}} for the parameter Action (4) to get the event name as the value

• Set Non-Interaction Hit to “True” (5)

• Select your Google Analytics Settings variable (6) within the Google Analytics Settings section

• In the Triggering section you need to assign the F0 Trigger (7) you have created before